VISUAL magazine features and promotes design in all disciplines. Its focus is on creativity. It showcases works that are noteworthy in their innovation, functionality and beauty. VISUAL covers original content and interviews with creators of material culture featuring their creative process.

VISUAL is unique in that it examines the creative process and the talent behind it, providing readers with some insight into the the why and how of [good] design. Subjects include furniture, art, furniture, advertising, fashion, automobiles, decorative arts, film, books, typography, music, architecture, photography, apparel, digital design, instruments, food, gardens, broadcast design.

It serves as a forum for discourse on design and the creative process.

VISUAL is read by individuals involved in activities and assignments that require critical and creative thinking.

It was launched in 2004 in Toronto, Canada, as a premium consumer quarterly. It was available on newsstands across North America and controlled-distributed to architects, designers, creative-related education institutions, art-related organizations and galleries.

Jairo Arango leveraged print and broadcast media background plus a passion for design and the creative process to create VISUAL magazine. He serves as Editor in Chief, Creative Director, and Publisher.